5 Badass Facts about Caffeine

By | Uncategorized | No Comments

1.  On average, energy drinks have less caffeine content than coffee.  (And a lot more sugar)



Sure, you may think that because you are buying an energy drink you are buying a large amount of caffeine.  In reality, most energy drinks contain considerably less amounts of caffeine than say, black coffee.  For instance, an 8.4 ounce serving of Red Bull contains 76 to 80 mg of caffeine, whereas a black cup of coffee contains anywhere from 95 to 200 mg of caffeine, depending on the roast.  One thing energy drinks do have – a shit-load of sugar and other, as I like to call them, “what-the-fuck-ingredients”.

2. Similar to most badass discoveries, coffee’s magical powers were first discovered because of crazy dancing goats.  (I think Buttermilk ate too many berries)

According to the legend, Ethiopian goat shepherds realized that there was something in the berries that were making their goats act crazy and energized.  What they didn’t quite know yet, these berries could be roasted to make coffee.  Oh yeah, and that the actual crystalline compound acting as a stimulant to central nervous systems is most commonly referred to as, you guessed it, caffeine.

3.  All coffee grown on planet earth comes from an area called, “The Coffee Belt”. (I wonder if aliens know about coffee)

The Coffee Belt


“The Coffee Belt” consists of all of the regions in the world that have the best environmental conditions and climates needed for coffee berries to grow.

4.  The first webcam ever to be used was made for coffee. (Not porn, get your mind out of the gutter you filthy animal!)

In 1991, Cambridge University scientists set up a camera on their office coffee pot, streaming live footage directly to their computers to make sure that if the pot was empty, than they could find their coffee fix elsewhere.  The above picture is taken from that footage.

5.  If you drink caffeine (Death Before Decaf*) before you workout, it improves your performance.  (Even Dwayne Johnson does, so try to be more badass like him)

The Rock

Caffeine increases your levels of adrenaline, and helps to release fatty acids from fat tissue.  So crack open a bottle of Death Before Decaf and go run like Forrest Gump!

Death Before Decaf, Who We Are

By | Uncategorized | 2 Comments

Coffee – a global sensation, typically consumed in beverage form by, well everyone.  It is estimated that coffee originated in an Ethiopian province called Kaffa.  The history of coffee can be traced back to as early as the 9th century and according to the legend, was first discovered by African shepherds.  After observing their goats eat coffee berries, these shepherds soon found increased levels of energy and some even say “dancing” amidst their flocks.

It is said that coffee ingestion on average is about a third of that of water in North America and Europe.  Let’s just face it – coffee is an essential part of human life.  At Death Before Decaf, we decided to embrace the world’s most beloved and caffeinated drink, diving into the new buzz about coffee head first – cold brew.  Frustration ensued us with our inability as coffee lovers to purchase a black, convenient, cold coffee product.

Cold brew coffee literally means exactly as it sounds.  It is brewed cold (or at room temperature), and consumed cold.  By steeping the beans in unheated water, the resulting flavor of the coffee produces a different chemical profile from conventional brewing methods.  You may be wondering why there is so much buzz about cold brew coffee, and it is important to remember that cold brew coffee is entirely different than iced coffee – a method which generally refers to coffee that is brewed hot and then poured over ice.

At Death Before Decaf, we fully embrace coffee as a lifestyle.  We are happy to share a new trend with people around us who may not know anything about cold brew coffee.  On top of creating a delicious, healthy alternative to sugary, caffeinated drinks, we are ready to actively support local business and community.  Our long term goals include making Death Before Decaf a national product, setting up an organic, fair-trade farm, and just generally kicking ass – coffee style.

We believe people can fall in love … with cold brew coffee.  Death Before Decaf loves you, so don’t ever be scared to love us back.  Oh yeah, and don’t you think for a second we will ever produce decaf, we want our customers dancing with joy – just like those goats in Ethiopia.